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We want to keep with the same energy as the video to establish our new makeover. The brand is about the coming together of all things good from food to people. It should feel polished but on the fly and if it's staged, let's make it accidental. Let's be bold and speak a language that the new market understands and go far away from the stiffness of the usual "let's save the planet, be healthier" campaigns.


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All work copyright Zachary Hertzman 2022