Concept

Everyone is being hit hard right now, but musicians especially considering that live performances as we’ve known them might be a thing of the past for the near future.

Let’s do what we can to help the creative community and build a new program for musicians to connect with their audience in an honest and universal way.

We call this platform 50c.

Imagine, an ongoing series of short music films of different musicians performing in the awe-inspiring spaces at East Room. Beautiful performance videos doing full artistic justice to the songs we’re capturing.

For each artist, we’ll film their performance of one song with music video visuals and the highest quality session sound. All shot on true 16mm film for an honest and timeless feel.

Built up and elevated, a new stage for the time we’re in.