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Logo Symbol


Spruce trees. Mountain peaks. Flowing rivers. Timeless elements of nature and the heart of the Yukon. These are strong universal symbols that resonate conceptually within the financial ecosystem - growth, solidity, trust.


I want to use use these symbolic elements as starting points and break them down into their core parts. Using them as foundational inspiration to create timeless modular icons that work in conjunction with typography to form the new logo for Dawson.



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All work copyright Zachary Hertzman 2024