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Symbol Design Inspiration



Below are some visual references for the direction I’d like to take the symbol design.

I want to use our initial idea of the landscape illustration as a starting point and simplify the concept to the most component parts of what we liked about that image. Drilling it down to the core and translating that into strong representational symbols.

Finding that beautiful intersection between the soft organic fluidity of nature and clean timeless geometric shapes representing the world of finance and economics.

The place where numbers and life wonderfully collide.

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Note: Please disregard the colours and type in these images, I’m referencing the graphics only.







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All work copyright Zachary Hertzman 2024