CONCEPT & VISUAL TREATMENT
To truly capture the essence of who we are, we must focus on our emotions and experiences. By concentrating on these aspects of ourselves, we can better understand who we are and connect with others in a more profound, meaningful way.
Children can naturally see and connect with others on this deeper level, and we can learn from their perspective. Embracing this concept, we can create a campaign full of vibrancy that reminds us of the beauty of the world around us and brings us back to the present moment.
Let's use photography and video to showcase this boundless, youthful energy and remind ourselves of the inner core that defines us.
In this video, we’ll focus on capturing the joy and magic of childhood. We’ll shoot in a surreal studio setting, with lighting that mimics the warm glow of late afternoon sunlight. The set will be minimal and open, with modular, soft furnishings that provide a comfortable and inviting space for the kids to play and explore. We’ll also see moments with their parents and siblings, whole families living as one. We can also take it out into the world, combining inside and outside.
The video will be crafted to create a carefree and playful atmosphere, with quick cuts and glowing expressions. We’ll focus on the kids running free and having fun, enjoying all the simple pleasures and moments of childhood and showing off different outfits and styles
Over the visuals, we’ll hear snippets of the kids in the video describing themselves and their parents. Each child will speak in their own unique cadence, and we’ll hear the love and joy in their voices mirroring the boundless energy we see on screen. It will all come together as a celebration of the honest and heartfelt moments of joy that define childhood.