We hear music in the background; a cover of “Can’t Help Falling in Love” by Elvis is playing. The music evokes a sense of shared cultural nostalgia and weight, already stirring memories and feelings before we even see the first shot.
We open on a young welder only a few years on the job igniting a torch, the flame and sparks brightening up a dark room like fireworks as he fuses two pieces of metal into one. He lifts up his mask and we see the expression on his face as he inspects the weld. His face smudged and gritty, but his expression warm and bright.
An older goldsmith with a lifetime of experience pours molten metal into a mould, the colours shining bright as it flows into the shape of a ring. He holds the ring up to his face and we see the glint in his eye through the circle of still raw and unpolished gold.
A crane operator works at sunset, she walks towards the the giant piece of machinery framed on the horizon like a sleeping giant. We see a her from top of the crane looking down, the scale and magnitude amplified as we see how small she looks beside the machine. We jump cut to a closeup of her looking up, her scale suddenly amplified, her figure heroic. She walks inside and powers it up, and is immediately in her element. The giant devise tamed and in total control. She works fast, the machine like an extension of herself as she begins to work.
A boat builder shows his younger daughter how to properly sand and shape curved wooden planks on a tiny child-sized boat she’s building. In the background, we see the full sized boat he’s working on. They sand together, the dust catching rays of sunlight coming in from the window like magic. The daughter makes a mistake and her boat tumbles, the father comes over, smiles, and helps her set it right. We see the rays of light on their hands as they work together.
A barn door opens and we see a saddle maker silhouetted as the sun rises behind her, she takes a second to bask in the light, a serene moment of clarity. She looks outside at horses in a field running together. She puts on heavy work gloves before heaving a heavy bundle of leather onto her shoulder and walks into the breaking day.
We’ll work hard to find and cast four to five people with true passion about their work and unique stories to tell. Each with a variety of age, gender, background, and ethnicity.
These aren’t just people doing a job; they’re people living and breathing their art each and every day. Manifesting their passions and releasing that into the world in physical form.
We’ll follow their struggle, their hard work. What it takes to do what they do. How much practice and perseverance it takes to reach their level of mastery. We’ll see joy, we’ll see mistakes. False starts, misfires, early mornings and late nights. And through all the grit we’ll see passion cut through. What looks like hard work, to them, doesn’t feel like work at all - because they’re doing what they love. They’re in the exact place they want to be.
We’ll contrast different trades - indoor and outdoor, large and small, pristine and gritty - intercutting between them all so each shot is unexpected and surprising. Flowing harmoniously in a staccato rhythm. The pacing will be fast and fun, full of energy and moments of delight. All enhanced by epic drone shots, speed ramps, slow motion, camera rotation, and special effects, all contrasting to the timeless lyrics and the music in the background.
After the buildup we’ll revisit each story arc and see the heroes with their finished work, the manifestation of their creativity, their inspiration fulfilled. We’ll pair these climactic moments with subtle in-situ VFX. The finished work animated and in motion, interacting with the environment in a surreal and almost mystical way. As if they’re living breathing things rather than simple objects.
This moment will hit the emotional core, that innate gut feeling that this feels right. That this is where we want to be. That makes us want to run out the door and start something. To build something. To feel inspired. To dream.
At the crowning moment after as we cut between our heroes we hear a VO:
“Love making? Then find the trade that’s made for you”
SUPER: Love making.